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In recent years, the demand for beauty products is growing, and more and more areas are subdivided. In the past, it was generally a three-piece set of facial cleanser, toner, lotion and simple skin care, but now it includes body lotion, body scrub, exfoliation, neck mask, face cream and so on. According to the survey data, in China, the field of body care is still blue ocean, and the body care products on the market are far from meeting the needs of people. So how do brands enter the industry? Do you really understand this market?

Body care differentiation has become a trend and trend, in the past, people's body care, as long as a bottle of shower gel can be done, and now delicate girls' body care, need shower gel, body scrub, neck cream, hair removal cream, body milk and other products. For every inch of their skin, these body care products make their skin more elastic, translucent and silky. When it comes to skin care, girls are willing to spend more time on it. According to the survey data, women showed an overwhelming proportion of 84.83% to show their emphasis on ingredients. In recent years, the ingredients of the fire are niacinamide, fruit acid, hyaluronic acid, peptide essence, etc., and the long-term use of niacinamide can play a role in whitening, oil control, pore contraction and acne. Hydroxy acid can increase skin collagen fibers, elastic fibers and matrix, fight skin aging, reduce wrinkles, and make skin elastic and shiny. Hyaluronic acid has a strong ability to lock water, so that the skin can maintain moisture; Peptide essence can stimulate fibroblasts, increase collagen synthesis, reduce wrinkles and lighten skin tone. Different ingredients correspond to different skin care effects, and consumers can choose the corresponding ingredients according to their own needs.

The current consumer demand promotes the continuous segmentation of the body care industry, and the body care market will become the next golden nugget. Major brands should seize the opportunity of autumn and winter body care, develop new products according to consumer demand, and stand out in the body care market with high quality and cost-effective. R&d innovation is important, but quality and safety is the cornerstone, we, as a raw material manufacturer, will also seize the opportunity of body care with major brands to jointly promote the development of the personal care industry.

Carbomer as rheology modifier, has been extensively applied in personal care product such as shampoos, pharmaceuticals filed for more than 70 years due to  its efficient thickening and suspending performance, high safety, and no irritation to human skin.

We, Anhui Newman Fine Chemicals Co., Ltd., are the global top leading manufacture of carbomer and related polymers. Especially our NM-Carbomer 20,2020,21 etc. are hydrophobically modified, cross-linked acrylate copolymers. In addition to the efficient thickening, suspension, and other functions of traditional carbomer such as NM-Carbomer 990,996,960,970, etc., they self- wet and disperses quickly in minutes, which remarkably meet formulators’ ease-use need. They have higher electrolyte tolerance and handle a higher level of surfactant actives, being ideally suited for use in formulations containing higher levels of oils, botanical ingredients such as shampoos and hair care products, and hydroalcoholic gels.